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Product Line & Brand

Beyond innovative product design and attention-grabbing branding, our work with Mindreader focused on rapidly expanding the product portfolio and business.

Within a single year, we expanded the product line across new categories, including travel mugs, vending machines, and home and office organizers. This diversification helped Mindreader enter new markets, establish strategic partnerships, and develop new sales channels.

Over 34 unique products were conceived, 15 reached production, and 10 achieved mass-market placement. Order quantities reached into the millions, with products placed at major retailers including  Bed Bath & Beyond, Starbucks, Costco, Sam’s Club, and Target.

Each product received custom packaging, while retail partners received tailored product catalogs and, where needed, custom displays designed around their store environments.

Our involvement extended beyond product development and manufacturing into business, marketing, and sales strategy. By working closely with Mindreader and its stakeholders, we became a strategic partner invested in the company’s growth.

At Unbox, our clients’ success is our success.

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Mindreader

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